DRIVE THE GAME

A visual campaign concept built around the connection between tennis performance and tyre performance.

ATP x Yokohama is a visual campaign concept that connects the precision of tennis with the performance of tyres. The idea starts from a simple visual metaphor: the racket handle becomes a stack of Yokohama tyres, turning grip, control and movement into the common language between the court and the road. A campaign built to show how performance is not only about speed, but about the ability to stay in control at every turn, every shot, every surface.

This project was developed at Independent Ideas as a competitive pitch for Yokohama — and we won.