BIANCHI — SOCIAL EDITORIAL PLAN

I manage the entire social editorial plan for Bianchi, as the sole copywriter behind every post and graphic text.

As Copypost's only copywriter, I take care of the entire social editorial plan end-to-end: from concept to caption, from headline to every text inside the graphics. I define the tone of voice, plan the content calendar, and write the copy that gives Bianchi's heritage a consistent voice across every post.